jaye is an offbeat musical rogue who cut his teeth in a local folk-rock duo, fronted a Japan-based funk group and then became a UK X-Factor finalist’s DJ. Upon his return to Singapore, the singer ushered in his comic reign as AZN SEN$ATION with parodic raps like ‘Suprememan’.
The artist later re-debuted as jaye with 2019 Halloween bop ‘TOMORROW’ about previous suicidal ideations generating 1.2 Million Youtube hits. Valentine's Day sophomore ballad ‘DEJAVU’ followed suit, rallying 1 Million Youtube views.
Reprised by popular demand in 2020, ‘TOMORROW’ spawned 'Tomorrow the Game' - a realistic PC Halloween horror game that was a visual spectacle to up to 1 million viewers. His deconstructed single 'ADHD' went further to enact a 4-part interactive ‘Choose Your Own Adventure’ Music Video inspired by BlackMirror’s Bandersnatch which garnered over 500K views. The experimental track was further gamified by a Super Mario-esque IG filter game solidifying the artist's mandate for game creation.
The brooding romantic’s latest release ‘Stay up till I sleep’ characteristically conveys the unspoken tension between his insomnia and married life.
Painfully authentic and sinfully catchy, his sonic outcome is an astringent-flavoured Alt-Pop that is altogether reminiscent of Twenty One Pilots, Blackbear and Khalid. A wearer of many hats, jaye is also the founder of creative hubs: The Parlour Singapore, The Music Parlour and The Parlour Seoul, empowering creatives one hub at a time.